Understanding your customer helps you make informed decisions on your product offerings and how you can market effectively to your ideal guest. Central Counties Visitor Research Program will be able to provide you with a deeper understanding of your customers and valuable information to improve your marketing ROI, identify partnerships, and grow your business.
To take advantage of our program, collect your customer postal codes and the city/town they live in and provide the spreadsheet to Central Counties Tourism. We will run your postal data through our Environics research program to provide information to you about:
- Where your visitors/guests/customers/members are coming from;
- How far they are driving;
- What cities contain the most people in your target audience; and
- A profile of your top three target audience, including media usage and psychographics.
The data you receive will arrive in an easy to read template that will highlight who your customers are, what recreational activities interest them, what type of food and drink they are interested in, where hotspots of people interested in your product may be, and even how they like to receive information about your product.
Region Member Discount Pricing
- $149 for one report
- $299 for three reports; Two separate sets of data plus 3rd report of the two combined sets of data to display a complete overview of your visitors.
- $249 for one report
- $449 for three reports; Two separate sets of data plus 3rd report of the two combined sets of data to display a complete overview of your visitors.
For more information about the program and how to send your postal code data, contact Tom Guerquin, Manager, Research & Development at firstname.lastname@example.org
Or contact your regional rep: